If you think that Fashion Week shows are reserved to fashion queens, and you are persona non grata there, I have to tell you that you are wrong. Fashion shows are easily accessible when you have the right method to get an invitation. No need to dig out your most fashionable get-ups. A simple email will do the trick.
How to get the precious invite ?
1. Two or three weeks before the show, make a list of the shows you want to go to. The less known the brands are, the more likely you are to be invited.
2. Find the press contact. You will find everything you need for Paris Fashion Week here. For other cities, Google is your friend (or other search engine, I don’t discriminate).
3. ASK (kindly). Journalists do it, why wouldn’t you ? The majority of fashion shows reserve some places for students and other fashion lovers. Send an email to the press service, introducing yourself and explaining why you would like to come to the show.
Et voilà ! Now all you have to do is wait for the answer… If, however, it was negative and if patience and courage are your main assets, go anyway to the show venue. Find the “standing” sign and queue. Once all the invited guests are seated, you will have a chance to enter and see Anna Wintour’s immaculate bob.